Ford of Europe’s vehicle sales increased again in April on the back of strong demand for its all-new and updated models, led by the Mondeo, Kuga, EcoSport and Transit commercial vehicle range.

Ford is introducing new Ka Black and Ka White editions of its city car, with exclusive and stylish exterior and interior designs.

Ford today announced the Fiesta – Europe’s top-selling small car* – is now available with new colours, significant styling and equipment upgrades, and a wider choice of powertrains for different variants.

Ford Motor Company is introducing a new retail experience across Europe -- opening 200 flagship FordStores in 2015 with plans to confirm a total of 500 FordStores by the end of 2016.

Ford Motor Company is investigating an innovative new engine management approach that could be a key to helping make the company’s award-winning three-cylinder 1.0 litre EcoBoost engine even more fuel efficient. On-road tests using a working prototype showed fuel efficiency improvements of up to 6 per cent after engineers conducted an experimental investigation into cylinder deactivation.

Ford total vehicle sales increased in April, and for the year to date, compared with the same periods in 2014, as it stretched its total vehicle sales lead by over 11 per cent over its nearest competitor.

Ford Transit Centres are the venues for a series of ‘Transit Show Live’ events that will showcase the latest technologies and features in the expanded Ford Transit commercial vehicle range.

Ford has joined forces with insurance provider Marmalade to help reduce the cost of motoring for young drivers – and make the dream of owning a new Ford Fiesta or Ford Ka a reality.

Ford has now opened 105 specialist Transit Centres nationwide with a comprehensive service promise – Transit24 – to ensure an elite aftersales service to match Ford’s award-winning CV range.

Ford retained clear UK market leadership in March with its commercial vehicle range contributing 16,497 units to the 79,963 total vehicle sales.